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ABC Gives Full-Season Order to 'Ugly Betty'
October 16th, 2006 10:47am EDT Post a comment Add to My News
The most-watched new TV show of the 2006-07 season, Ugly Betty was picked up for a full season order. The show, based on the world's most popular telenovela, "Yo Soy Betty La Fea," is executive produced by Salma Hayek and stars America Ferrera as Betty Suarez.
"In just two weeks 'Ugly Betty' has given us an impressive foothold leading into the 'Grey's Anatomy' hour on Thursday night," said Stephen McPherson, president of ABC Entertainment. "The show has proven to be competitive in a very strong time period, and we're thrilled with 'Ugly Betty's' performance."
The ABC freshman comedy has already established itself a solid second to CBS' time period veteran Survivor in the 8 o'clock hour among Total Viewers (15.3 million) and Adults 18-49 (4.7/13), while holding the No. 1 position on average with Adults 18-34 (4.0/12). On average, "Ugly Betty" has improved the time period for ABC by 96% in Total Viewers (15.3 million vs.. 7.8 million) and by 92% in Adults 18-49 (4.8/14 vs.. 2.5/7) over the same nights last year. Additionally "Ugly Betty" qualifies as the No. 1 new series this season in Total Viewers (1.13 million) and Adults 18-49 (3.2/9) among Hispanic viewers watching English language TV.














