Jonathan Rhys Meyers is the new face of Hugo Boss. Launching in December, the star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the United States.

President of Proctor & Gamble Prestige's US division Don Loftus says, "We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven't peaked with it yet."

-See photos of Jonathan.

(This news article provided by World Entertainment News Network)