Snoop Dogg Set To Release "Tha Blue Carpet Treatment" In Nov.; New Single Debuts Aug. 30
Throughout each record on the forthcoming release, Snoop takes it back to the basics…back to the 'hood, showcasing the original gangsta sound that made this Long Beach rapper an instant household name when he made his debut in 1992 on Dr. Dre's hit song "Deep Cover" and the classic album "The Chronic." After releasing a string of hit records on his last effort that carried a more commercial sound, such as the #1 mega-hit "Drop It Like It's Hot" featuring Pharrell, the rapper decided this time around to bring back Snoop Dogg, the O.G., for his fans. Producers who collaborated on "Tha Blue Carpet Treatment" include hit makers Dr. Dre, Timbaland, Rick Rock, Pharrell, among others; along with guest appearances by artists such as Stevie Wonder, Ice Cube, The Game, Brandy, R. Kelly and MC Eight.
The premiere single, produced by Pharrell, titled "Vato," featuring B Real from Cypress Hill is a gritty street record that tells an everyday story from the rough LA streets that only the Dogg himself can tell. The video for the single, which was directed by Phillip Atwell, plays like a short cinematic film with an important underlying message: the need for black and brown unity, especially in the wake of violence in recent months in Los Angeles. With Snoop starring as an O.G. and B Real as a Latino gang member, the video also boasts guest appearances by rap veteran Kid Frost and Oscar nominated actor Edward James Olmos to bring attention to an unfortunate, but real issue that continues to plague communities today. Through this groundbreaking video, Snoop is looking to leverage his street credibility and knowledge to launch a much needed push for unity.
"It's about time we start to fight for each other rather than fighting against each other. I have homies from all cultural backgrounds and love all of my brothers, black and brown. There is nothing that can stop us from creating a better future for ourselves, for our families and generations to come if we all came together," says Snoop Dogg.
This is not the superstar's first attempt to bring forth social awareness to important issues. Last year, he held a peace summit dubbed "Protect the West" to end all feuds between rap artists from the West Coast. Snoop also participated in rallies to save Stanley "Tookie" Williams, an ex-gang member on death row who spearheaded the truce between the "Bloods" and "Crips."
The highly anticipated world premiere of "Vato" will make its video debut on August 30th on "BET's Access Granted."
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