Jane Fonda is the surprise new face of L'Oreal, heading a lucrative advertising campaign at the age of 68. The star joins a glittering list of celebrity spokesmodels including Scarlett Johansson and Penelope Cruz after signing to front L'Oreal Paris anti-ageing treatment.

The $700,000 contract will see Fonda endorse the face cream on billboards and magazines, and the actress - who is a vocal critic of cosmetic surgery - insists she is perfect for the role.

She says, "Somebody's got to give a face to getting old. I'm going to try and organize other women in my profession and my friends to say no to the duck lips and getting rid of the wrinkles. I've just traveled through Sweden and Finland, looking at faces that were real ... as opposed to, in Hollywood, (where) everybody is starting to looking alike."

(This news article provided by World Entertainment News Network)