Hasbro To Market Pussycat Dolls Toys Towards Six-Year-Olds
Hasbro says the $15 action figures are aimed at children aged six to nine, despite The Pussycat Dolls' risqué image.
Sharon John, Hasbro's general manager for marketing, explains, "I don't think we're trying to push the envelope any further, but we're trying to add an aspect of realism. These are people that have real careers. Most of the time, the toy item for Britney Spears, 'N Sync is post the success of the act, way down the line. It's really the last thing they think of. We looked at it as, let's not wait for The Pussycat Dolls to become big hits, and we take the tail end of the value chain."
(This news article provided by World Entertainment News Network)
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