Bravo has entered into the mobile phone market with the launch of Bravo To Go, which will include two online mobile storefronts for the original series Project Runway and Queer Eye for the Straight Guy. Mobile phone users will be able to purchase wallpaper as well as ringtones featuring the shows' theme songs.

A selection of "Project Runway" and "Queer Eye" mobile phone ringtones can be purchased at BravoTV.com for $1.99 per Bravo To Go download. Take Heidi Klum on the go and choose between the "Project Runway" theme song and the supermodel's famous words, "Are You In Or Out," or make their ringtones fabulous with the "Queer Eye" theme song, "All Things Just Keep Getting Better," by Widelife with Simone Denny.

Mobile phone users can also give their cell phones a makeover with a selection of "Project Runway" and "Queer Eye" wallpaper for $1.99.