Celebrity Swag from Sundance To Be Auctioned, Proceeds To Help the Environment
From cell phones to sexy jeans to designer brand purses, consumers will get a chance to bid on some of the hottest swag items given out at this year's Sundance Festival when the auction kicks off on eBay beginning Feb. 1 with the proceeds to benefit Global Green USA. Global Green is the organization responsible for working with Hollywood to raise environmental consciousness around the world and is particularly well-known for its annual Red Carpet, Green Cars campaign.
"With the notion that swag and gifting are becoming more and more a part of celebrity outreach, we thought this would be a great platform to reach the masses and promote the idea of giving back and going green," said Mark Spellun, editor-in-chief Plenty magazine. "We hope that each item auctioned will generate the much needed awareness towards protecting our environment and living a little more environmentally friendly."
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