UPN, The WB To Merge Into One Network This Fall
The two networks boast some of the most popular programming that appeals to young adults in the media business. These programming assets range from hit reality series such as America's Next Top Model and The WB's "Beauty and the Geek," to hit dramas like The WB's Smallville, Gilmore Girls, Supernatural, and UPN's Veronica Mars as well as UPN's hit comedies Everybody Hates Chris and Girlfriends and The WB's hit comedy Reba. In addition the WWE's "Smackdown," which has been a mainstay at UPN, is expected to play a role in the schedule.
"This new network will serve the public with high-quality programming and maintain our ongoing commitment to our diverse audience," said Leslie Moonves, President and Chief Executive Officer of CBS Corporation.
"It will clearly be greater than the sum of its parts, delivering excellent demographics to advertisers, and building a strong new affiliate body. Additionally, The CW will be able to draw from the creative talent and production resources from the top two television production studios in the business, while also seeking programming from all sources -- independent producers or other studios. With this move, we will be creating a viable entity, one well-equipped to compete, thrive and serve all our many publics in this multi-channel media universe,” Moonves added.
The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.
In addition, The CW will also broadcast the schedule of children's programming now known as Kids' WB!, a 5-hour original programming block on Saturday mornings from 7:00 am-Noon, considered primetime for kids.
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