Continuing its unprecedented partnership with the Rolling Stones
, NBC's popular daytime drama "Days of our Lives
" has taped scenes featuring four of its core characters attending the November 4 Rolling Stones concert in Anaheim, California. Footage of the "Days" characters at the Stones concert will air December 16, 19 and 20.
On November 4, "Days of our Lives" sent four of its most popular actors to Anaheim, California for the Rolling Stones concert. The "Days" characters were prominently featured in the audience at the concert and shown on the big screen behind stage as The Stones performed.
"Having 'Days of our Lives' actors attend the Rolling Stones concert was an amazing opportunity to take this partnership to the next level," said Kostura. "Fan reaction to the Rolling Stones video premiere and the reception that the 'Days' actors received at the concert illustrate the show's continued relevance in pop culture in this, its fortieth year."
Randy Miller, Virgin Records' Executive Vice President, Marketing, noted, "with 'Days of our Lives' celebrating its 40th anniversary and its continued popularity as the #1 daytime drama amongst women 18-34, the show was the perfect vehicle for continuing to promote the Rolling Stones' new CD 'A Bigger Bang
Considered the greatest rock-n-roll band of all time, the Rolling Stones continue their tremendous popularity 40 years after they began touring. Since their most recent tour kicked off in August 2005, the Stones have continued their electrifying performances to sold out crowds and have included new hits from their critically acclaimed CD "A Bigger Bang
" which was released in September 2005.
"Days of our Lives" premiered on November 8, 1965 as a half-hour daytime drama and expanded to one hour 10 years later. The series has gone on to become one of daytime drama's rare mainstays and its cast and crew just celebrated its 40-year anniversary earlier this month.
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