Mos Def Headlines Sony's Breed Love Odyssey Tour
At each stop of the Breed Love Odyssey tour, PlayStation will give concertgoers an opportunity to experience multimedia entertainment with one of the hottest items on the market today, the PSP (PlayStation Portable) system. Street teams will be at each tour stop to showcase stunning PSP gameplay, as well as video and music playing capabilities. In addition, the first 50 attendees who show us their PSP systems at the event will receive a copy of the PSP software title NBA ’06, and a CONNECT Cash card worth 25 song downloads, an approximate value of $65. Moreover, all attendees will receive a card redeemable for an EXCLUSIVE Mos Def download from the CONNECT Store.
"With the tremendous talent and innovation that both Mos Def and Talib Kweli bring to the table, we couldn’t pass up the opportunity to have PlayStation present the Breed Love Odyssey tour,” said Sharon Shapiro, Senior Director, Promotions and Sports Marketing, Sony Computer Entertainment America. “The PSP shares these attributes with the artists and thus the partnership delivers the ultimate combination of entertainment.”
In addition to the on-site PSP sampling opportunities and unparalleled value opportunities for concert-goers at each location, Sony Computer Entertainment America will reward one grand prize winner with a trip to see the show at House of Blues Chicago and a chance to meet Mos Def in person. The grand prize winner will also receive a PSP Value Pack and select software titles to help pass the time on the way to the show. The sweepstakes in total will offer consumers over 50 opportunities to win PSP prizes and autographed merchandise. For more information on the sweepstakes and details on how to enter, please visit www.us.playstation.com/events.aspx.
For more information regarding tour stops, performers, special promotions and ticket information visit www.us.playstation.com and www.hob.com/odyssey.
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