Yep. Gary Busey has officially lost it. We're not sure if Amazon approached him knowing he was nuts, or if they were just surprised and thrilled after they found out he is actually clinically insane, but the new Amazon Fire TV certainly plays it up.
The ad opens up with "If you're like me - you like talking to things. Like...'Hello Lamp.'" So that should explain pretty much any questions you have about that.
And of course, Gary can't play any role without screaming at something - so that's in there too. Anyhow, check out the advertisement which, admittedly is pretty funny.