Pantene has named Gisele Bundchen as its new brand ambassador. The Brazilian supermodel is following in the footsteps of Eva Mendes, Queen Latifah and Zooey Deschanel and will be a spokesmodel for the hair care product.
She explained: "I feel my hair has been through it all - from being styled more than 10 times in one day to enjoying the sun and surf with my children - and Pantene has helped to keep it healthy with every wash, no matter what the day may bring.
"I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths."
Pantene Beautiful Lengths encourages costumers to donate their hair to make wigs for cancer patients. Last week, Bundchen visited a 15-year-old Brazilian girl with bone cancer near Boston, Mass.
The model wrote on Instagram: "You are (a) warrior, an inspiration of positivity and courage. I will be praying for you. Sending you love and light always."