Eva Longoria unveiled the new "Sheba: Feed Your Passion" campaign in New York City on Thursday. The former "Desperate Housewives" star looked sexy in a slim fitting sleeveless turquoise dress.

She also posed with a cute gray cat wearing a diamond collar. She posted on Twitter: "Excited 2 work w/@ShebaBrand 2 celebrate the many passions of cat lovers! Enter #FeedYourPassion Contest now! http://t.co/055tZNYAdB #ad."

Longoria recently opened SHe by Morton's, a restaurant and nightspot located in Crystals at CityCenter on the Las Vegas strip.

Longoria stars in the upcoming film "Frontera" about a sheriff who tries to track down an illegal alien involved with a robbery that killed his wife.

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