Celebrities don’t exist without a reputation. It’s their bread and butter. But when they take that reputation in their own hands via social media, tweeting and updating fans on everything from morning routines to late-night parties, the volatile result can have PR agents wringing their hands and the rest of us clicking “share” in sheer disbelief.
If you really want to single-handedly attract all the wrong publicity, follow these inspiring examples.
Kanye West and 50 Cent
Ok, we get it. Stars have egos. But some take it to the next level—and make sure we know.
Take Kanye West. The celebrity rapper keeps it simple: “I love me” and "why won't you let me be great?"
And then there's 50 Cent, who tried to explain away a controversial joke about Japan's tsunamis two years ago: "Some of my tweets are ignorant I do it for shock value. Hate it or love it. I'm cool either way."