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Snoop Dogg Becomes The Face Of British Website

Markus A Larr Markus A Larr
2/2/2014 6:00pm EST

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Rapper Snoop Dogg has become the unlikely new face of British price comparison website

The rapper is lending his face to the money-saving firm, which allows users to compare the costs of mortgages, credit cards and loans, in an advert, suggesting that saving money can make you as cool as the hip-hop icon.

The commercial features Snoop's trademark car, a Chevrolet Lowrider, and is soundtracked by the rapper's debut single Who Am I (What's My Name?).

The music star appears at the end of the advert to deliver the company's slogan, "You're so Money Supermarket."

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Photo Credits: Aaron J. Thornton / PR Photos