Eva Longoria is dating a Mexican businessman.
The 'Desperate Housewives' actress, who recently denied speculation she has reunited with former boyfriend Eduardo Cruz, is reportedly seeing a new man who is smitten with her.
A source tells People.com that Eva is now with "a wealthy, successful businessman from Mexico".
The insider added: "She's very happy, and he's crazy about her."
The 38-year-old beauty ended her relationship with entrepreneur and reality TV star Ernesto Arguello, who she met while producing dating show 'Ready to Love', in August.
Eva was supposedly spotted having an intimate lunch with former flame Eduardo, who is the younger brother of actress Penelope Cruz, at New York City eatery Serafina last week, but it appears Eduardo was mistaken with the actress' new beau, who has not yet been identified.
A source previously said: "After a bit, they started holding hands and kissing. Then they began full on making out. They were seated a table out in the open at the front of the restaurant. They didn't seem to care who saw them."
Both Eva and Eduardo were quick to deny they were together on their respective Twitter accounts.
Meanwhile, it was announced this week that the brunette star's ex-husband Tony Parker is expecting a child with his fiancée Axelle Francine.