Kanye West wants Kim Kardashian to launch a fashion line without her sisters.
The 'Stronger' hitmaker thinks the reality TV star - with who he has three-month-old daughter North - should focus on breaking out into high-end designs and take inspiration from Spice Girls singer-turned-fashion designer Victoria Beckham, rather than working on the high street collections she has with her siblings Khloe and Kourtney.
A source said: "Kanye's been advising Kim to get out of the Kardashian collections she has with Kourtney and Khloe, where some items are sold for less than $10 in budget stores. He wants her to have her own line and showcase it, like Victoria, at a Fashion week."
And Kanye is also keen for himself and Kim to land joint modelling campaigns similar to those which Victoria and her husband David - whose second son Romeo, 11, is a model for Burberry - have fronted in the past.
The source added to heat magazine: "Kim and Kanye want baby North to be a child model like Romeo, with her own fashion line before she's 10 - and he's keen to secure some joint modelling campaigns for him and Kim, like David and Victoria have in the past."