Rapper and entrepreneur Kanye West has set his sights on building an amusement park.
The Gold Digger hitmaker has already used his fame and success to open his own restaurant chain and launch a women's clothing line in recent years, and he premiered his first movie short, Cruel Summer, at the 2012 Cannes Film Festival in France earlier this month.
Now he's shifting focus to design his own theme park and he plans to work on the ambitious idea once the Grammy Awards are over next February.
He tells GQ magazine, "What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences or life."
West plans to complete the project in partnership with creatives at his new design firm Donda, and the multi-talented producer is already looking to tragic fashion icon Alexander McQueen and Mirror Mirror filmmaker Tarsem Singh for inspiration - and he's setting the bar high.
He adds, "Something like if McQueen or Tarsem was to meet the entertainment value of a Cirque du Soleil (circus arts company) or a Walt Disney. With the Donda company, this is our first installation."