New mom Jessica Simpson has launched her own line of maternity wear.
The singer/fashion designer welcomed her first child, daughter Maxwell Drew, with fiance Eric Johnson on May 1 and she's already getting into mommy fashion, releasing her own collection of clothes for pregnant women called Jessica Simpson Maternity.
The range will be sold exclusively at Destination Maternity, Motherhood Maternity and Macy's this autumn.
She tells UsMagazine.com, "I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great. You want to wear clothes that are flattering to your baby bump; you want to show your bump off."
The collection will feature "breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy," with prices starting at $36.
The brand is sure to be a hit with the 31 year old's expectant fans - Simpson notoriously maintained her fashionable reputation throughout her pregnancy term, famously vowing to give birth in four-inch heels.