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Michael Jackson's Estate Allowing Pepsi To Use The Late Singer's Likeness In New Ad Campaign

Kevin Blair Kevin Blair
5/3/2012 10:53pm EDT

Michael Jackson

Michael Jackson is coming back from the dead to star in a series of new Pepsi cola commercials.

Marketing bosses at the soda firm have signed a deal with the executors of the King of Pop's estate, allowing them to use his image for a new global ad campaign to coincide with the upcoming re-release of his 1987 album "Bad".

The "Thriller" superstar's photo will also feature on special Pepsi cans and consumers will also have the chance to win the opportunity to download remixes of his hits.

Ironically, Jackson is believed to have developed his addiction to prescription painkillers after burning his scalp while filming an infamous 1984 Pepsi commercial. A stunt went horribly wrong and his hair caught on fire.

However, the singer moved past the accident and reteamed with Pepsi executives again in 1988 and 1991.

An estate representative tells, "We're here to market the re-release of the 'Bad' album and Pepsi is the most effective place to do it."

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This news article provided by World Entertainment News Network
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