Superstar pals Jay-Z and Will Smith have joined forces once again to invest in a new video-sharing application for the iPhone.
The rapper's Roc Nation firm and Smith's Overbrook Entertainment company are among a group of new backers for Viddy, a program which allows users to create short videos and share them with friends on the Apple smart phone.
It is not known how much the pair invested in the business, which already boasts over 10 million users.
Jay-Z already has a number of ongoing projects with Smith - he signed the "I Am Legend" star's singer/actress daughter, Willow, to his Roc Nation record label in 2010 and they are currently working on re-imagining hit musical Annie for the big screen, with the Whip My Hair hitmaker in the title role.
They also previously teamed up as co-producers to bring another top musical, Fela!, to the Broadway stage.