Rihanna can't seem to keep her hands off herself in her latest steamy video, for new single "You Da One."

The singer shows off her new blonde 'do in the black & white video - along with several skimpy outfits, including a barely noticable one-piece bathing suit (pictured above) and a fishnet body stocking.

Oh, and there's plenty of crotch-grabbing along the way. Check it out below...