The creator of the Kick-Ass motion picture franchise is convinced Jim Carrey did him a favor by refusing to take part in the second movie's press tour as his boycott bought the film $30 million of free publicity.
Carrey has been fighting for a tightening of the country's gun control laws in the aftermath of a school shooting in Connecticut, and he subsequently withdrew his support for Kick-Ass 2 over its depiction of violence.
However, Mark Millar, who wrote the Kick-Ass comic books and is a producer on the movies, now admits Carrey's headline-grabbing stunt actually did the film a big favor.
He tells Britain's Daily Record newspaper, "In a weird way, Jim Carrey did us the biggest PR favor of all time. Universal (studio) estimate that it's about $30 million worth of publicity that we got out of him pulling out."
Millar adds, "Jim has been a massive advocate of gun control and come under flak for it from the gun lobby, who really hate him for it. It gave them real ammunition when the first poster of him in Kick-Ass 2 was of him with a pointed gun in his hand. He got all these gun guys tweeting him and it started to upset him. Eventually he felt he had to justify things.
"I understand what happened. It was a bit of a curve ball but in a brilliant way the situation bought us double our marketing budget. In terms of airtime it was a $30 million silver lining."
The writer/producer goes on to insist the incident has not soured his relationship with Carrey, saying, "Nobody has spoken with Jim since. He has just dropped off radar. I know he's seen the film and the ultimate irony is that he is brilliant. It may be his best role in a decade because he's so charismatic. I really wanted to work with him again and I certainly wouldn't be against it."
The Kick-Ass sequel, a follow-up to Matthew Vaughn's 2010 hit, stars Aaron Taylor-Johnson and Chloe Moretz as youngsters who team up to fight bullies. Carrey plays a vigilante named Colonel Stars and Stripes.