COVERGIRL believes in beauty with an edge. Now, the makeup with attitude meets the rock star with attitude: P!nk! In her new role as a spokesperson for COVERGIRL, P!nk’s going to dare every woman to take more beauty chances and join her in kicking traditional conventions to the curb. The artist recently wrapped her first print advertising campaign with the brand, which will debut in Fall 2012.
Fresh off the heels of putting the finished touches on her new album, The Truth About Love, P!nk exemplifies what it means to be a true COVERGIRL: her own individuality and never settling for conforming to a single beauty standard.
“I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with COVERGIRL to love,” said P!nk. “Joining a group of women who have always inspired me – to laugh out loud, let my guard down, or play around with my beauty look – is such an honor.”
Throughout her career, P!nk has built a reputation for being a fearless, fun innovator: so it’s fitting that later this fall, as the first chapter of her COVERGIRL story, the singer will be the face of a bold new mascara innovation from the brand.
In the months ahead, P!nk will debut many more surprising new beauty looks on her lashes, lips and everything in between.