Gwyneth Paltrow's 2011 Emmy look was created by celebrity hairstylist David Babaii. According to David, the look was titled "straight edgy" taking a straight look and disheveling it to create soft texture.
To begin, he took a small amount of Couture Colour Pequi Oil (www.couturecolour.com) and massaged it into the hair prior to blow drying. Pequi Oil absorbs instantly into the hair while giving tresses incredible softness and shine without weighing it down. After the hair was completely dry, he parted her hair down the middle and divided strands into 4 sections (sides, crown and nape). To straighten, David used the IT&LY HAIRFASHION 1" Digital Flat Iron (www.italyhairfashion.com) with even temperature control. He started at the nape working up toward the crown and sides. To finish and create movement, he added an additional amount of Pequi Oil to his hands running it through her hair and scrunching to create this "straight edgy" look.
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