In an effort to normalize the act of your knowing your STD status, MTV has taken a unique approach to creating a public awareness campaign.
* The issue: 1 in 2 sexually active young people will get an STD by the age of 25 and most won't know it. Lack of information, fear, and stigma often prevent young people from getting tested. STDs often have no symptoms, and the only way to know your status is to get yourself tested.
* The response: MTV set out to create a lifestyle brand called GYT (Get Yourself Tested) with the ambitious goal of making getting tested for STDs as engrained in youth culture as music, fashion, and social responsibility. GYT's message is simple: Know Yourself. Know Your Status. GYT. To find your nearest testing center, visit GYTNOW.org or text your zipcode to GYTNOW (498669).
* Inspiring TV spots along with ten biography pieces feature art, sports, fashion, and taste maker elite- amazing individuals who embody the GYT lifestyle and understand the importance of knowing yourself while carving your own unique path in life. In addition to on-air and online, GYT will have a presence at some of this year's top concerts and events.
* The likes of Bobby Hundreds, Levi Maestro, Buff Monster, No Age, Talib Kweli, A-Trak, Stevie Williams, Han Cholo, and many more, all lent their time and talents for this worthy cause. All TV spots and biographies can be viewed at GYTNOW.org.
* In addition to hosting the TV spots and biographies, GYTNOW.org provides the facts on STDs, testing, protection, talking tips to help young people communicate with their partners, parents, and health care providers, and a testing center locator provided by the CDC.