's next movie, the buddy comedy A Couple of Dicks
, may have to change its name. Some of the TV networks don't want to run ads for the double entendre title before 9PM, which would cut out most sports.
"If they're not going to play a spot before 9 p.m. it's like we've shut down an avenue, the main artery with which to kind of reach out to the core audience of this flick," Smith said. "So Warner Brothers was just like, 'I know that you guys didn't make this movie just to see it f*ckin' die with a title that we can't promote. The marketing people were brilliant inasmuch as they did due diligence. They went to the networks while we were still in production and they were like, 'Hey, we have this movie called A Couple of Dicks
starring Bruce Willis
, Tracy Morgan
. It's a cop movie so Dicks
refers to detectives. Are you guys going to have any problem advertising that? Are you going to give us a hard time about anything?'"
Smith got burned last year with Zack and Miri Make a Porno
. TV spots that cut off the last three words didn't do much to bring people to theaters. Now he's ready to play ball. "I'm like, 'Hey man, change the title. It ain't gonna change the content of the film or how the film impacts people and you may just f*ckin' reach your audience. You may actually get to them. You won't have any sort of advertising obstructions in your way and what not.'"
The word is still out on the title of Smith's upcoming film. If WB can figure out a deal with the networks, maybe you'll see some provocative advertising for the Willis/Morgan film. "Why we can't have, 'Bruce Willis is a dick. Tracy Morgan is a dick. A Couple of Dicks
, the job just got hard.' Sh*t like that. Why? It's just words. It's not like we're putting on the poster a naked Bruce Willis with his f*ckin'c*ck hanging out, a huge Willis hog with the title written down it. It's just ridiculous."
Perhaps it will be as simple as removing one letter. The pejorative "Dick" means 'Detective In Charge'. If you see the upcoming movie 'A Couple of Dics', that's still Smith's work.
"That might be a solution as well. I don't know. We're working it out. We're trying to hold onto the title because it's a great title but at the end of the day, you can't fight City Hall. If the network's like, 'No, we're not gonna let you run any f*ckin' spots.' I mean, what did we go through all this trouble for?"
Look for the tentatively titled "A Couple of Dicks" next year.
Story/Interview by Fred Topel
Starpulse contributing writer
(Starpulse in Hollywood)
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