Hollywood mogul Harvey Weinstein is taking a stand against violence on film by pledging to make less bloody projects to reflect his support for anti-gun campaigners.
The producer is known for his work on films like the Scream horror franchise and Quentin Tarantino's heavily-violent action epics Pulp Fiction and Inglourious Basterds, but he is now planning to take his career in a new direction with his upcoming Meryl Streep collaboration The Senator's Wife - a hard-hitting project he hopes will tackle the controversial issue of gun control in America.
Weinstein revealed details of the movie during a chat with U.S. shockjock Howard Stern last week (ends17Jan14), claiming the film will make members of the National Rifle Association (NRA) "wish they weren't alive", prompting outrage from NRA supporters, including outspoken rocker Ted Nugent.
However, the backlash has only made Weinstein more determined to make more conscious decisions about the films he makes in the future for the sake of his own family, after a spate of senseless gun crimes across America, including the Sandy Hook Elementary school massacre in Connecticut and the cinema shooting atrocity in Denver, Colorado in 2012.
During an interview with CNN newsman Piers Morgan, Weinstein said, "I have to just choose movies, I mean, that aren't violent - or as violent as they used to be.
"I can't do it (anymore). I can't make one movie, and say this is what I want for my kids, and then just go out and be a hypocrite (and make violent films). I've done a good job of feeling sympathetic for it (gun control issue) over the years, but I've done also a good job of ignoring it and saying that's somebody else's fight.
"But it's in my backyard now. And as much as I want to ignore it, as much as I want to go on with my regular life, I can't shake it this time."