Miley Cyrus Discharged From Hospital After Lengthy Stay For Allergic Reaction

Jersey Shore's The Situation loses trademark infringement lawsuit

July 3rd, 2013 8:40pm EDT | By: Dave Simpson favorite Add to My News

Jersey Shore

Jersey Shore star Mike 'The Situation' Sorrentino has lost a trademark infringement battle against bosses at top U.S. clothing brand Abercrombie & Fitch.

The reality TV regular was offered $10,000 (£6,452) in 2011 to stop wearing the label's fashions on the MTV show, with company executives fearing the association with Sorrentino could cause "significant damage" to the firm's image.

Sorrentino took offence to the claims and fired off a cease-and-desist letter to A&F chiefs, demanding they remove shirts baring the phrase "The Fitchuation" because it violated his trademark.

His lawyers argued that he should be paid for the violation, while alleging that their client was exploited by being publicly asked to stop wearing the popular casual wear.

However, a Florida judge has ruled against Sorrentino, insisting the reality star did not offer The Situation branded apparel until after A&F came out with parody T-shirts making fun of his nickname, and adding that the items did not cause confusion to the public.

This news article provided by World Entertainment News Network
Photo Credits: © MTV


Reactions:

Love It Hate It LOL WTF Cute Barf! More!


'American Idol' Recap: Dexter Roberts Goes Home In A Shocker + Power Rankings Miley Cyrus Discharged From Hospital After Lengthy Stay For Allergic Reaction