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Jennifer Lopez takes on executive role for Latin TV network

May 16th, 2013 8:40pm EDT | By: Dave Simpson favorite Add to My News

Jennifer Lopez

Jennifer Lopez has been appointed the chief creative officer of an independent U.S. Latino network.

The On the Floor hitmaker became a minority shareholder in the English-language NuvoTV channel last year (12), and now she's been promoted to take charge of programming and marketing as the company prepares to be re-launched in July (13).

She tells, "A network that reflects the modern Latino experience, but in English, must have the quality that everybody has."

Lopez will feature on-camera in two upcoming shows for NuvoTV - a special 90-minute TV biography and a new behind-the-scenes series, titled Gotta Dance, focusing on the dancers who recently accompanied the superstar on her world tour.

The singer/actress admits she would not be opposed to appearing in more programmes, but adds, "I always want to do what's right for the network as opposed to using it as a vehicle for myself. That's not the point."

NuvoTV caters to English-speaking viewers with a Hispanic background.

This news article provided by World Entertainment News Network
Photo Credits: Pixplanete / PR Photos


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