Shia LaBeouf said his recent antics on Twitter were all an act in a lengthy post that was later deleted.
LaBeouf posted his explanation as an image, which read in part, "Look at someone's Tumblr page -- how many original images do you see? What student in the modern world is not cutting and pasting their homework. We can pretend it doesn't happen, or we can talk about it. We are becoming a cut and paste culture.
"Performance art has been a way of appealing directly to a large public… My twitter "@thecampaignbook" is a meta-modernist performance art. A Performative redress which is all a public apology really is."
"All art is either plagarisum or revolution & to be revolutionary in art today, is to be reactionary. In the midst of being embroiled in actions of intended plagiarism, the world caught me & I reacted. The show began."
Shia LaBeouf goes on to write that he started the #stopcreating hashtag movement, and posted a second photo explaining "Performance a#RT."
Both photos were later deleted and replaced with two more posts of "I AM NOT FAMOUS ANYMORE" on his feed.