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Justin Bieber And Nicki Minaj's 'Beauty And A Beat' Breaks YouTube Record

Casey Johnson Casey Johnson
October 17th, 2012 12:17pm EDT

Justin Bieber

Perhaps more music stars will pretend their laptops were stolen after Justin Bieber's bogus claim helped his latest tune with Nicki Minaj break a YouTube record.

VEVO tweeted "Congrats @justinbieber & @NICKIMINAJ! #BAAB24hrRecord is YOURS! Most @VEVO views in 24 hours!"

The music video recieved 10.6 million views in its first 24 hours and currently has 27.5 million views. 

Bieber began a viral campaign for the video by claiming his personal camera and laptop were stolen while he was performing a live show. A fake Twitter account was created claiming to be the person in possession of his electronics, and leaked harmless videos earlier in the week before claiming that the hard-hitting stuff would be revealed on Friday. That reveal turned out to be his music video.

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Photo Credits: © Universal Music Group