It has been a minute since “Whatcha Say” had this music enthusiast excited about new pop/R&B artist Jason Derülo. Nah, I wasn’t a ‘fan girl’ as any number of YouTube personalities might put it, but I did think ole boy had something fresh about him. Judging by the uniqueness of that number one hit, it seemed he was well on his way to conquering the music industry. Things didn’t quite work out that way for a number of reasons. Sure, Jason Derülo hasn’t exactly set the Billboard 200 on fire (understatement), but nor has his music since his debut truly stacked up either (no shade – or at least not that much shade, I promise). Future History, Derülo’s second album (first full-length technically), was the first sign of an artist with a connections problem. The album just didn’t have the personality or substance to make much noise. Here on his latest effort, Talk Dirty, Derülo is in much better shape; he has a big hit on his side. Even so, Derülo’s over-reliance on sex and swagger holds the album back at times.
“Talk Dirty” kicks off the album alluringly with its sinful brilliance. Calling the joint heavenly is blasphemous considering its suggestive lyrics and equally ‘dirty’ production. By the way, “Talk Dirty” owes a ton to Balkan Beat Box’s “Hermetico” – like the majority of the production! Face it, that seductive sax comes off as nasty as Derülo’s opening lyrics from verse one: “I’m that flight that you get on, international / first class seat on my lap, girl, riding comfortable”. Nope, Jason D. is not really talking about a plane! If Derülo is a bit subtler regarding sexual endeavors, 2 Chainz is more explicit, holding little back about the ‘pleasure’. Even if you’re the type waving the finger at the shallowness Derülo and 2 Chainz exhibit, the addictiveness of the chorus section is undeniable: “Been around the world, don’t speak the language / but your booty don’t need explaining / all I really need to understand is when you / talk dirty to me”.
“Wiggle” doesn’t add any greater sophistication to Talk Dirty, as Derülo uses the song to talk about booty (“You know what to do with that big fat butt…wiggle, wiggle, wiggle”). Matching the slinky nature of “Talk Dirty”, “Wiggle” is another track concentrated on getting down without ever citing genuine, authentic emotion. With Snoop Dogg assisting, confirmation is provided that it’s gotten “Hot” and X-rated. With fantasies being Derülo’s bread and butter, on “Trumpets” he sings “Every time that you get undressed / I hear symphonies in my head…yet the drums swing low / and the trumpets they go…” Right on cue, the trumpets enter, in all their brilliance. While “Trumpets” is catchy, ludicrous lines like “Is it weird that I hear / angels every time that you moan” are questionable, near – if not – deal breakers.
“Bubblegum” brings in the king of sexed-up, minimalist rap these days, Tyga. “Bubblegum” of course couldn’t possibly retain any sense of innocence – even it becomes a naughty, raunchy reference. “She just wanna pop, pop, pop, pop, pop that bubblegum.” Yeah, what kind of bubblegum Jason? SMH. “Vertigo” arrives in the nick of time to deliver Talk Dirty from being completely overexerted. Duet-ing with boo Jordin Sparks, “Vertigo” has something the opening quartet of the LP lacked – substance. Sure, no one expects total ‘abstinence’ from Derülo or R&B in general, but “Vertigo” balances physical and emotional without just piling on, well the three-letter word. But of course, “Kama Sutra”, featuring Kid Ink, returns Talk Dirty from whence it came… no pun intended. Even though it is Kid Ink rapping here, the listener could totally picture Tyga on this track. Like the other risqué songs, it is what you make of it.
Personally, “Zipper” is a turn-off, specifically thanks to Derülo’s opening lyrics: “I’mma mark my territory / shawty I’m an animal, slowly digging into your / spread you like a bad story…” If that’s not enough to raise an eyebrow, the stupid hook accomplishes the task: “up and down like a zipper”. Even if Derülo were solely referencing his fly, “Zipper” would be nasty. “The Other Side” provides atonement, finally toning things down a might. “The Other Sides” straddles (Ha “straddles”) modern pop and contemporary R&B. Derülo shines on the big-time chorus: “Tonight, take me to the other side / sparks fly like the Fourth of July / just take me to the other side / I see that sexy look in your eyes…” Don’t call it the ‘second coming’, but it is easily among the cream of the crop of Talk Dirty.
Unfortunately for “With the Lights On”, the momentum fades as the song has only occurred “x” amount of times in the past. Honestly, look no further than this album itself – everything is about “the do”. “Stupid Love” at least sports more of an air of being refined, but that doesn’t make it truly notable by any means. “Marry Me” closes the standard edition of Dirty Talk trading the hook up for matrimony – quite a 360 huh? The thing is, contextually don’t “Stupid Love” and “Marry Me” both feel like departures among the clubbier cuts that ignore the emotional aspects of a relationship? Still, if you need a kinder, gentler cut, “Marry Me” is it.
Ultimately, Talk Dirty is average at best. It has its moments, but it also seems to put its eggs too much into one basket – specifically booty. Much like Derülo’s Future History, Talk Dirty seems to lack cohesion; it’s missing something. There is nothing wrong with Jason’s voice – he can sing – but his music just doesn’t lend itself to making a genuine connection as a listener. That said, nothing eclipses “Talk Dirty”.
“Talk Dirty”; “Vertigo”; “The Other Side”; “Marry Me”
Jason Derülo • Talk Dirty • Warner Bros • US Release Date: April 15, 2014