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[Single] Review: Future, “I Won” (ft. Kanye West)

Brent Faulkner Brent Faulkner
April 11th, 2014 12:00am EDT

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Future Continues Relying on Autotune on Latest Single “I Won”

Future featuring Kanye West“I Won” (Single) • Epic • Release Date: April 8, 2014 

Future-20131113-56Future has to be one of hip-hop’s more divisive artists – and NO I’m not throwing any shade.  It’s not because of the content of his music, but rather his reliance on such a heavy dosage of autotune.  The use of autotune is a divisive topic in itself, but even more so in hip-hop circles.  Future definitely has developed his career around relying on the effect, but other artists have used it as well.  Even though Jay-Z proclaimed “D.O.A.” (‘Death of autotune) on Blueprint 3, he threw in a dash of it himself.  And we know that Kanye West made an entire album, 808s & Heartbreak, not to mention the epic “Blood on The Leaves” from Yeezus.  Still, it’s hard not to form a strong opinion one way or the other in regards to Future. I was on “Same Damn Time” as well as “ Bugatti” (Ace Hood), but the MC/pop-rapper still hasn’t established himself in my eyes as a hip-hop force or an artist with strong appeal to my sensibilities.  I wouldn’t doubt others feel the same way.

Future’sFuture2-20131113-55 latest single, “I Won” doesn’t change up the formula from the rapper’s debut, Pluto, the album housing “Same Damn Time” among other standouts like “Parachute”, and “Turn On The Lights”.  “I Won” is single from Future’s upcoming sophomore album, Honest, which arrives April 22, 2014. While the notion of “winning” is a chivalrous message – particularly by rap standards – don’t think that Future doesn’t ‘get down’: “Get to f**kin’ on the dresser just to make that p***y wetter”.  Folks, that’s the opening line from his first verse – geez!  He calls on Kanye West to provide the assist on the second verse, where the MC suggests “Baby, we should hit south of France / so you could run around without them pants.” Slick Mr. West, very slick.  Even if Future “won…a trophy / a trophy”, it appears to be one who satisfies his physical hungers… like let’s get “Physical” (Olivia Newton-John).

Ultimately, it isn’t all/that bad considering who Future is artistically, but it certainly doesn’t supplant edgier rap that eschews the effect, nor does it supplant a good ole contemporary R&B joint.  Still, to each his own is the best way to deliver the verdict about “I Won”. Some will like it, while others will proclaim “That’s that sh*t I don’t like” (“I Don’t Like”, Chief Keef).  Personally, my opinion is somewhere in the middle.

Verdict: ★★★


Filed under: Hip-Hop/Rap, Music, New Music, Pop Culture, pop-rap, Reviews, Singles, Urban Tagged: "Blood on the Leaves", "Bugatti", "I Don't Like", "Physical", "Same Damn Time", 808s & Heartbreak, Ace Hood, April 2014 new music releases, April 2014 rap albums, autotune, Chief Keef, Future, Jay-Z, Kanye West, Olivia Newton-John, Pluto, pop rap, rap albums 2014, rap singles 2014