On Monday the anchor was interviewing Jackson when he congratulated the actor for "his Super Bowl commercial," which led Jackson to believe he was being mistaken for Fishburne. Jackson then went on a humorous tirade, saying he was "the other black guy with a commercial."
Rubin said in a statement he may have been referencing a Captain America: Winter Soldier commercial from the big game, which features Jackson as Nick Fury, but he still owns up to his mistake. He writes, "We start right now with the beauty and the occasional pain of live television. First and foremost, I do know who Samuel L. Jackson is. I’ve interviewed him several times over the years, but never quite like the conversation we just had.
"I indicated to Samuel that I’d seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company. Of course a 'Captain America' ad had also run during the Super Bowl, but I immediately felt so dumb, I didn’t bring that up — and he gave me the shellacking that was well deserved.
"I pride myself on the fact — that unlike a lot of people who do this kind of work — more often than not, I really do know what I’m talking about. But I didn’t 30 minutes ago, and I’m really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake."