NBC and Donald Trump announced today the all-star celebrity cast for the second sensational season of "The Celebrity Apprentice" premiering on Sunday, March 1 (9-11 p.m. ET/PT).

On the first ever "Celebrity Apprentice" last season, winner Piers Morgan changed the way the game was played, winning millions for charity and setting the bar for all who follow. Now 16 new celebrities will rise to the challenge and once again it will be men versus women.

The men include: Clint Black (musician), Andrew Dice Clay (comedian), Tom Green (actor), Scott Hamilton (figure skater), Jesse James, Brian McKnight (singer/songwriter), Dennis Rodman, and Herschel Walker (football player).

The women include: Annie Duke (professional poker player), Natalie Gulbis (professional golfer), Claudia Jordan ("Deal or No Deal" model), Khloe Kardashian (reality TV star), Joan Rivers (comedienne), Melissa Rivers (TV host), Brande Roderick (actress) and Tionne "T-Boz" Watkins (musician). All the celebrities will be vying for the coveted title as they fight for their respective causes.

"Last season's 'Celebrity Apprentice' became one of the hottest shows on television -- and this season will be even better," said Trump. "We have an amazing cast of celebrities and we are looking forward to some fantastic entertainment."

The 16 celebrities will compete in business-driven tasks around New York City using their fame, rolodexes and their business acumen to win weekly tasks, while ultimately battling with each other to stay out of the boardroom and avoid hearing those dreaded words "You're Fired!" They'll be subjected to long hours, grueling mental challenges, personality clashes and intense scrutiny -- all without the help of their regular support system of agents, managers and personal assistants.

This season the competition is more cut throat than ever with a group of celebrities that will fight, tooth and nail, to win. Such intensity will result in flare-ups that, Piers Morgan says, "make his legendary fights with Omarosa look like a tea party."

Ultimately they will face the judgment of Donald Trump and his advisors in the boardroom, which will include his children (and colleagues), Ivanka Trump and Donald Trump Jr. Also appearing in the boardroom alongside Trump will be his longtime associate and trusted colleague, George Ross.

The boardroom will feature a "rotating seat," allowing a variety of famous business leaders and industry legends to join Trump in spirited judgment of the tasks. As with last season, winning celebrity teams will relish the opportunity to watch the losing team squirm in the boardroom from the comfort of their own war rooms.

When all is said and done, 15 celebrities will be famously fired and only one will emerge to become The Celebrity Apprentice.