Naomi Campbell has received a public apology from bosses of a British chocolate company over an advert which used her name to promote a candy bar.

The supermodel insisted she was "shocked" and "upset" to be compared to a chocolate bar in the promo for Cadbury's Bliss, which featured the slogan, "Move over Naomi, there's a new diva in town."

Campbell threatened legal action over the campaign and Cadbury chiefs have now offered her an official apology.

A statement from the company reads, "Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offense to any section of society.

"It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so."

Campbell has accepted the apology and reiterated her belief the advert was in "poor taste", adding, "I'm pleased that Cadbury have made a sincere apology in regards to their Bliss ad campaign. The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology."