Hit drama "Mad Men" and comedy newcomer "Modern Family" were the toast of the 2010 Primetime Emmy Awards on Sunday night, winning the evening's top honors.

"Mad Men's" win for best drama series marked the third consecutive time the 1960s hit took the prize, seeing off competition this year from "Breaking Bad," "Dexter," "The Good Wife," "Lost" and blood-sucking vampire series "True Blood."

Best comedy series winner "Modern Family" topped "Curb Your Enthusiasm," "Nurse Jackie," "The Office," "30 Rock" and "Glee" for its big win. The show's Eric Stonestreet took home the night's first prize, for best supporting actor in a comedy, while the hit also won best writing in a comedy series.

Musical comedy "Glee" started the evening as the most-nominated series after landing an impressive 19 nods, but the show failed to make a clean sweep - supporting actress Jane Lynch and director/co-creator Ryan Murphy walked away with wins while Glee star Lea Michele lost out on the best leading actress in a comedy to "Nurse Jackie's" Edie Falco.

Hollywood stars took over a portion of the evening, as Claire Danes accepted the prize for best leading actress for her role in TV movie "Temple Grandin," which also won the best made for television movie award and saw supporting actors Julia Ormond and David Strathairn take home prizes.

Meanwhile, Al Pacino's "You Don't Know Jack" scored two Emmys, for lead actor and writing, while Tom Hanks' "The Pacific" won for best mini-series.

"The Closer TV series" star Kyra Sedgwick was a winner for best leading actress in a drama series, seeing off competition from "The Good Wife's" leading lady Julianna Margulies. She took to the stage fresh from her defeat to present former "ER" co-star George Clooney with the Bob Hope Humanitarian Award, to honor his use of television to help good causes.

Clooney used his speech to urge the media to put the plights of disaster victims on the front pages instead of headline-grabbing celebrities, telling the star-studded crowd: "It's important to remember how much good can get done because we live in such strange times where bad behaviours suck up all the attention in the press and the people who really need the spotlight, the Haitians, the Sudanese, the people in the Gulf Coast... Pakistan, they can't get any (press)."

This year's show, hosted by comedian Jimmy Fallon, was opened with a rocking performance from the "Glee" cast and comediennes Tina Fey and Betty White, as the group took to the stage for a song and dance rendition of Bruce Springsteen's "Born to Run."

Meanwhile, the spectacular ceremony was marked by an emotional in memoriam tribute by singer Jewel, who took the stage to play an acoustic version of an unrecorded song she dedicated to a friend who recently died of cancer.

Full list of winners after the pics...

Tom Hanks & Rita Wilson (The Pacific)


Tina Fey (30 Rock)


Alan Cumming (The Good Wife)


Anna Paquin & Stephen Moyer (True Blood)


Ann Margret (Guest Star on Law & Order: SVU)


Cheryl Burke (Dancing With The Stars)


Olivia Munn (Attack of the Show & The Daily Show With Jon Stewart)


Naya Rivera (Glee)