Rapper Lil' Kim has teamed up with vodka company Three Olives to launch a new grape-flavored liquor.
The "Lady Marmalade" hitmaker, who has nicknamed herself Queen Bee, has been unveiled as the face of Three-O Purple and company bosses admit the diminutive star was an obvious choice to front the brand, which describes the drink as "fun, sassy, and sexy as the Queen Bee herself" in its new ads.
Elwyn Gladstone, vice president of marketing for Proximo Spirits, the firm behind Three Olives, says, "A perfect match for our latest flavor, Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base."
Kim adds, "Since I'm Queen Bee and purple is the color of royalty, I'm thrilled Three Olives has asked me to bring my flavor to the sexy 'O-Face' campaign for their new Purple vodka."