Some of you may remember the self-serving spectacle and press conference held by ESPN last summer, where the now former "King" of Cleveland would announce where he would sign. Let's just say the whole thing didn't go over well for his image as he proceeded to throw an entire city and fan base under the bus on live TV, choosing Miami as his new hoop home. How do you smooth over something that is the equivalent of calling a family meeting to announce you'll be divorcing your wife for your  younger hotter mistress? Maybe not that bad but you get the point.

Anyhow, Nike released a new commercial that is clever, funny and seems to be lifting his popularity a bit. In the commercial "What should I do?" is the repeated theme and message that "he cannot be what anyone else wants him to be." Check out the video and let us know your thoughts.