Kimora Lee Simmons is adding on yet another role to her ever growing fashion empire. As President and Creative Director for JustFabulous, will be an online accessories destination to score personalized shoe and handbag picks customized to fit your signature style.

To celebrate the launch, Sunset Tower in West Hollywood hosted the bash with a shoe-tastic step and repeat, while by DJ Mr. Best mixed up some of the hottest Top 40 hits while guests sipped on signature cocktails and viewed the newest collection of JustFabulous shoes and jewelry accessories.  Celebrity guests like Christina Milian, Jaime King, and Shenae Grimes were even greeted poolside by a 6 feet tall flower stiletto envisioned and designed by Kimora Lee Simmons herself!