Reality TV star Kim Kardashian has her sights set on the world of finance - she's launching her own credit card in a bid to teach teens how to spend sensibly.
The wealthy socialite has lent her name to the Kardashian Prepaid MasterCard, which will let parents give their kids a small amount of credit so they can keep an eye on their finances.
A representative for Mobile Resource, which is launching card, says, "Teens do not spend their money as their parents think they do. And, drugs are a huge problem in this country. I give my son a small amount of cash and track his spending on his card."
Kardashian will launch the card at a party at Pacha nightspot in New York on Tuesday night.