Kim Kardashian launched her latest fragrance, KK, at Macy's in New York City yesterday. We're not too sure about the name. It's one letter away from being, well, awkward! What do you think?

But we think Kimmy looks great in her black and blue ensemble.

The "Keeping Up With The Kardashians" star has recently been linked to actor/musician Michael Copon.  Both are currently in New York where Kim is filming "Kourtney and Kim Take New York" with her sister Kourtney Kardashian. "He'll definitely be making appearances on Kim's new TV show," a source said.

Click for more great Kim Kardashian pictures: