Perry collaborated with fashion designer Jason Wu in the creation of the 12 inch-tall doll, which will be sold worldwide in a limited edition retailing for $49.99 from Integrity Toys, where Wu also serves as creative director for Integrity's high-end fashion doll lines. This miniaturized version of Katy will be immediately recognizable as a signature fashion look, with her belted gold mini dress with accordion-pleated skirt, inspired by the wildly popular and 5 times MTV VMA nominated "I Kissed A Girl" video clip.
The transformation of Perry into a doll is a fitting gesture to her earliest fans who saw her guest-starring with several dolls from Integrity's Fashion Royalty® line in the ironic and hilarious video "Ur So Gay," and streamed it over 1.3 million times, laughing all the way. "We are very excited to be working with Katy again," Wu said. "Her fresh attitude, unique style and fun approach to music make her a perfect candidate to become a fashion doll."
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About Integrity Toys: Integrity Toys designs, produces and markets a variety of fashion dolls and other toys and related products, with a specialization in high-end and collectible fashion dolls. Integrity Toys' extensive experience and capabilities in the doll and toy industry has allowed it to create products and programs for many of the world's best-known retailers, consumer products companies, celebrities and other intellectual property holders. The Company's current lines include Fashion Royalty, Gene Marshall, the Dynamite Girls, Hollywood Royalty and the AvantGuards, among others. More information on Integrity Toys can be found at www.integritytoys.com
Photos courtesy of Capitol/EMI