Kanye West is suing a crypto-currency company for trademark infringement for using his likeness on its entry into the virtual money market.

West's lawyer filed a cease-and-desist order against the creators of Coinye West cyber-money on January 6 in a New York court, and he also filed for an injunction against several companies to keep the currency from being sold or used.

Coinye West countered by quickly changing the image on its logo from Kanye's face wearing his signature shutter-shades to that of a fish -- with a head that looks a lot like Kanye's -- also wearing the shades.

The company then changed its name to just 'Coinye' and transferred its online domain to one registered in India. Then they launched two days early.

"We want to release this to the public before the man (West) can try to crush it," one of the coders told the Wall Street Journal. "They'll still come after us, but that's OK."