Jon Bon Jovi has taken aim at Apple co-founder Steve Jobs, accusing him of "killing" the music industry with iTunes.
The rocker is saddened that children no longer enjoy the "magical" experience of buying records in a high street store because of the ease of downloading individual tracks onto an iPod.
And he lays the blame for the generational shift in music-buying at the feet of technology mogul Jobs.
Bon Jovi tells The Sunday Times Magazine, "Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it."
"God, it was a magical, magical time. I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: 'What happened?'. Steve Jobs is personally responsible for killing the music business."