Jennifer Lopez Launching Online T-Shirt Company
Jennifer Lopez is set to expand her fashion empire by launching a luxury T-shirt company online.
The superstar quit her job as a judge on American Idol last week to focus on other projects, and she has already lined up her first post-TV venture in Teeology.com.
The website, co-founded by Lopez and Internet entrepreneur Brian Lee, will offer up top quality T-shirts featuring both limited edition and basic designs for men and women, with items starting at $20 each.
The singer/actress is no stranger to the fashion industry - she launched her J.Lo by Jennifer Lopez lifestyle brand in 2001 and has created a line of clothes for retailer Kohl's.
Lee is known for helping celebrities take advantage of the world wide web - he teamed up with reality TV star Kim Kardashian to create her ShoeDazzle.com business, while he most recently joined forces with actress Jessica Alba to launch baby product website Honest.com.