James Franco is in talks to portray a young Hugh Hefner in an upcoming biopic about porn legend Linda Lovelace.
 
Amanda Seyfried has replaced Kate Hudson to portray the adult actress-turned-porn activist in the forthcoming project, opposite Peter Sarsgaard as Lovelace's husband Chuck Traynor.
 
Oscar nominee Franco was previously linked to the role of Traynor, but now he's being touted to take on a smaller part as the Playboy magazine founder, reports trade paper Daily Variety.
 
Hank Azaria has joined the cast as Jerry Damiano, the director of hit porn film "Deep Throat."