SHANGHAI (June 19, 2007) – Organizers today announced details of the Live Earth concert which will be held in Shanghai on July 7, 2007. The much-anticipated Live Earth Shanghai show will feature top mainland, Hong Kong, Taiwan and international artists live on stage. The Shanghai leg of the 7-continent, 24-hour concert will be held on the on the steps of the Oriental Pearl Tower.

Live Earth was founded by Kevin Wall, CEO of Control Room, the company producing the concerts globally. Live Earth will bring together more than 100 of the world's top music acts to educate people about the climate crisis. Live Earth seeks to inspire its global audience to make meaningful and lasting changes in their lives and spur action to turn the tide on global warming.

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international NGOS to move individuals, corporations and governments to take action to solve global warming. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.

"Live Earth will use the power of music to transcend borders and language and unite the world against the climate crisis on July 7," Wall said. "This show will not only engage people in China and Asia, and Shanghai is a world capital that provides us with a global platform."

"The climate crisis affects us all. Live Earth is about uniting all of us to be a part of the solution," Gore said. "Live Earth is taking the unprecedented step of spanning all seven continents to drive this message home."

The 24-hour Live Earth concert series will begin in Sydney, Australia on July 7, 2007 and continue across all 7 continents with events in Tokyo, Japan; Shanghai, China; Istanbul, Turkey; Johannesburg, South Africa; London, United Kingdom; Hamburg, Germany; and Rio de Janeiro, Brazil, before concluding in New York, United States.

Live Earth Shanghai is organized by Shanghai Oriental Pearl Live Nation Sports and Entertainment Co. Ltd and is supported by Shanghai Media Group, the United Nations Development program China (UNDP), China Environmental Awareness program (CEAP), United Nations Volunteers (UNV), the World Wildlife Fund China (WWF), The Climate Group China, Global Village of Beijing (GVB), Friends of Nature (FON), and Roots & Shoots of the Jane Goodall Institute.

Tickets for Live Earth Shanghai at the Oriental Pearl Tower go on sale Wednesday, 20th June, 2007. Additional information is available at The ticket hotline service, (8621) 5876 6666, is available Monday to Friday from 10:00am to 6:00pm.

Event organizers encourage all concertgoers to use public transportation to get to the venue.

Live Earth Shanghai is being filmed and broadcast by the Shanghai Media Group. The show will be broadcast live on the Art & Entertainment channel and shown on Dragon TV one week later.

Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Live Earth Shanghai will be streamed at MSN's 39 localized web portals worldwide attract 465 million monthly users.

Live Earth is partnering with companies who share the commitment to helping people live a more energy efficient lifestyle. smart is the world's only automaker serving as an Official Partner. Unlike any other vehicle, the new smart fortwo combines a modern, individual lifestyle with environmental protection by setting the standard in urban mobility and offering the lowest CO2 emission of any vehicle on the market. Philips, as the world's leading lighting supplier, joins Live Earth as an Official Partner. Philips was the first to introduce the energy saving light bulb in 1980 and has put environmental product improvement at the heart of its business with its EcoDesign program since 1994, increasing its green product range year by year.

Performing live on stage at the Shanghai show are:

Anthony Wong
Eason Chan
Evonne Hsu
Huang Xiao Ming
Joey Yung
Sarah Brightman
Winnie Shin
12 Girls Band
Artists from the popular television programs "My Hero" and "My Show" will perform as well.