Mimoco is helping SANRIO celebrate its 50th anniversary with the introduction of new SANRIO characters to the MIMOBOT collection. SANRIO is the global company behind the iconic Hello Kitty® brand and Mimoco added six special SANRIO characters to its line of USB drives this summer.

Available now are My Melody®, Chococat® and TuxedoSam™ as MIMOBOT flash drives. My Melody was born in the forest of Mari Land and is one of SANRIO’s most popular vintage characters. Also new to the line is Chococat, who gets his name from his chocolate-colored nose. This little boy cat has antenna whiskers, making him ultrasensitive to your most important data. Rounding out the new SANRIO MIMOBOTs available in August is TuxedoSam, the bow-tie wearing penguin who is fluent in both Penguinese and English.

My Melody, TuxedoSam and Chococat are the first wave of Mimoco’s new SANRIO anniversary characters and are available now at www.mimoco.com, www.sanrio.com, and fine retailers worldwide.

Three additional SANRIO characters - Hangyodon™, Badtz-Maru® and Hello Kitty Classic - are also available.

The new SANRIO MIMOBOT flash drives are offered in memory capacities ranging from 2GB to 16GB and come pre-loaded with exclusive MIMOBOT-themed content like wallpapers, screensavers and videos specific to each character.